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Horn of Plenty Marketplace is more than just a simple fruit market. We strive to provide our customers with a wonderful selection of superior quality products at a reasonable price. More importantly, the greatest value at Horn of Plenty Marketplace is our superb customer service.

– Dwayne Smith, Owner

 

Health Benefits From Eating Fresh Farmer’s Market Food

There are so many wonderful benefits to eating locally grown and sustained produce, dairy, and other food item. Below we wanted to go over some of the best organic foods you can eat. Of course, whenever drastically changing your diet, it can be beneficial to consult a physician.

Apples

Apple benefitsWe’ve all heard the cliche: “An apple a day keeps the doctor away,” but there actually a lot of truth to that statement! Just make sure the apples are organic, as there have been many studies done on how non-organic can have pesticide residue on them. Apples are a great source of fiber and Vitamin C.

Strawberries

Apple benefitsThere are many benefits of strawberries, and in moderation can increase your body’s health. Strawberries can boost your immune system with Vitamin C, and there have also been studies done that they can promote health in your eyes. You can also reduce your body’s inflammation levels by eating strawberries.

Honey

honey benefitsLocally grown honey is a superfood. With so many American consuming processed sugar, we really want to get the word out more about locally grown organic raw honey. Leading an active life with consistent workouts at the gym can lead to better health. Most people take sugary sports drinks with them. However a great trick we learned to sneak honey into your diet is to take a water bottle and put in 1 to 2 tablespoons of honey in it for energy during your workout.

Farmer’s Market Online Marketing – Promote Your Superfood Selection!

We truly believe in healthy, tasty produce; and we want as many people in America to feel the positive effects of eating healthy. That being said, if you own a farmer’s market, we wanted to give you some tips on how you can improve your online presence.

1)Get A Website To Display All Of Your Food Products

You may know where to get yummy local honey or know the person who makes the best baklava in town, however if you don’t have a website to showcase your products you are greatly lowering your audience base, which less people eating healthy! You can definitely outsource this to a web design company, but if you are on a budget, you can call your website hosting company and have them set up a “WordPress”. It’s a really easy to learn CMS or Content Management System to be able to easily create product pages for all of your scrumptious local produce.

2) Get A Farmer’s Market SEO Strategy

People in your area are constantly searching for “farmer’s market” in Google and you are letting your potential customers down if you don’t show up in the top of search results through what is called search engine optimization or SEO. You really need an SEO expert or digital marketing agency to handle this, but we can give you some suggestions before you a hire a firm.

The first thing you’ll want to do is make sure you create content on your site that is relevant to what your customers want. For instance, if you want to show up for “organic oranges San Diego”, you will need to create a page on your site all about the oranges you sell and perhaps the benefits, origins, and selling points of your specific oranges. You may also want to mention some info about San Diego in your post, such as info on the city or travel destinations. Throw in a picture of your oranges and label the filename something like “san-diego-organic-oranges-yourfarmersmarketname.jpg”.

For more information on how to make your website more relevant in the search results, we would recommend hiring a consultant like Matt Faulkner – SEO Expert or visit Faulkner Marketing SEO’s Facebook.

3) Try Paid Facebook Ads and Google AdWords

The great thing about paid advertising whether you are using the Facebook advertising platform or Google AdWords, is that you can actively see how your Farmer’s Market brand is getting noticed through monitoring the impressions of your ad, which is people viewing your ad. With AdWords in particular, you can pay to be a part of Google’s “Display Network”. When you start a campaign in the Display Network, you can choose a setting where you are basically paying to have your ad shown to people who are viewing organic food and health and wellness websites in the area where your farmer’s market happens to be located. You can also choose to be a part of what’s called the “Search Network” and choose to show up when people search “Farmer’s Market San Diego” or “Farmer’s Market NYC”, wherever you happen to be located.

Check back soon for more ideas on how you can get more people to find your farmer’s market!
 

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